Lure Fishbar, an esteemed seafood haven, transcends culinary boundaries with its selection of the freshest global fish offerings, a rotating array of oysters at the raw bar, and an exceptional sushi program. A contemporary embodiment of American seafood, the restaurant’s elegant cruise ship-inspired design is complemented by an array of over 250 fine wines and craft cocktails. Our concierge will assist you with the reservation at Lure Fishbar in New York.
Seafood, Sushi
11 AM–11 PM
142 Mercer St, New York, NY 10012, United States
Smart casual
AMEX, Discover, Mastercard, Visa
Preston Clark
Since its inception in 2004, Lure Fishbar has commanded a prominent place in Soho’s dining scene. Its subterranean ambiance, reminiscent of a sophisticated boat interior, sets the stage for an experience that encompasses both exquisite sushi and an unexpectedly remarkable burger. This dynamic eatery accommodates diverse occasions, catering to Saturday night revelers as well as discerning business lunches.
While its once-buzzing reputation may have quieted, Lure’s continued popularity is evident in the steady stream of patrons who revel in its tried-and-true menu offerings, such as the irresistible crispy rice with spicy tuna and the mouthwatering burger with bacon onion jam. With its multifaceted appeal, Lure Fishbar remains a quintessential New York destination for culinary satisfaction. Make a reservation today at Lure Fishbar in New York.
Lure Fishbar is a highly sought-after restaurant in New York, and it can be difficult to secure a reservation. However, we are here to help! To book a table at Lure Fishbar, please get in touch with us directly and we will do our very best to arrange a table for you. Please note that we do charge a concierge fee for non-members, but we believe it is a small price to pay for the convenience and peace of mind that comes with having your reservation taken care of by our expert team. Given the high demand for reservations at Lure Fishbar, we recommend contacting us well in advance to ensure availability.
Lure Fishbar, located in New York City, is known for its seafood-focused American cuisine. The restaurant offers a menu that typically includes a wide range of seafood dishes, including fresh oysters, sushi, sashimi, lobster, crab, and a variety of fish prepared in different styles. They also offer non-seafood options for those who prefer alternatives. Lure Fishbar aims to provide a dining experience that highlights the flavors of the sea, often using high-quality and sustainably sourced seafood.
Lure Fishbar in New York City typically had a smart casual dress code. This means that while formal attire like suits and ties is not required, patrons are encouraged to dress neatly and stylishly. Common attire includes collared shirts, well-fitted jeans or slacks, dresses, and appropriate footwear.
Please Note: For non members we always
charge a one off concierge fee.
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